Two tiers. One platform.
Whichever way you want to play, HighStakes plugs into your existing stack and starts driving incremental visits from day one.
HighStakes Plays
Triggered gamification for your existing loyalty program.
The fastest way to bring casino-grade loyalty mechanics into your dispensary. HighStakes Plays drops on top of your existing loyalty platform (Alpine IQ, Klaviyo, Springbig, Dutchie, or custom) and replaces percentage-off blasts with triggered scratchers, spins, and slot pulls.
Customers earn plays through your existing flows: tier milestones, birthdays, off-peak campaigns, referrals. They receive a notification, play on their phone, and any wins flow straight back to your loyalty wallet for redemption in-store or at checkout.
No app downloads. No customer logins. No new infrastructure. Just better engagement in the loyalty layer you already operate.
- Higher visit frequency from triggered urgency
- Margin protection vs. percentage-off promotions
- Re-engagement of dormant loyalty members
- Measurable revenue lift per campaign vs. control
- Three game mechanics (scratcher, spin wheel, slot machine)
- Co-branded landing page with your logo and colors
- Loyalty platform integration (one platform included)
- Campaign management and prize pool controls
- Standard reporting dashboard
- Email support
| OPERATOR SIZE | BUILD FEE | MONTHLY |
|---|---|---|
| 1 dispensary | $3,500 | $750/mo |
| 2-9 dispensaries | $7,500 | $1,750/mo |
| 10+ dispensaries | Custom | Custom |
HighStakes Club
A standalone, white-labeled VIP loyalty app for your dispensary.
Built for operators ready to own their customer relationship end-to-end. HighStakes Club is a fully white-labeled VIP loyalty app at your subdomain or your existing site, where customers log in, earn chips through purchases, play games, climb VIP tiers, and store wins in a persistent rewards wallet.
This is the casino loyalty model adapted in full: chip economies, tier progression, habit-forming engagement. Where Plays is the engagement layer, Club is the whole loyalty stack.
Customers check the app between visits. They watch their tier status. They chase the next reward. They come back more often, spend more per visit, and feel the brand affinity that comes from a real VIP experience.
- Daily and weekly customer engagement between visits
- Customer LTV growth through tier progression
- Standalone loyalty defensibility (switching costs increase)
- Reduced reliance on percentage-off discount campaigns
- Everything in HighStakes Plays
- Full white-labeled customer app at your subdomain
- Customer login and persistent VIP accounts
- Chip economy with configurable earn and burn rates
- VIP tier system with progression rules you control
- Persistent rewards wallet for in-store redemption
- Multiple loyalty platform integrations
- Advanced reporting: LTV, tier progression, engagement metrics
- Optional native mobile app wrapper (iOS and Android)
- Dedicated CRM strategist
- Quarterly strategy sessions
| OPERATOR SIZE | BUILD FEE | MONTHLY |
|---|---|---|
| 1-4 dispensaries | $10,000 | $1,750/mo |
| 5-9 dispensaries | $15,000 | $3,000/mo |
| 10+ dispensaries | Starts at $25,000 | Starts at $5,000 |
Custom scoped per operator. Pricing reflects typical engagements.
Compare the tiers.
A quick scan of what each tier includes.
| FEATURE | PLAYS | CLUB |
|---|---|---|
| Three game mechanics | ✓ | ✓ |
| Co-branded landing page | ✓ | ✓ |
| Loyalty platform integration | One platform | Multiple platforms |
| Campaign management | ✓ | ✓ |
| Standard reporting | ✓ | ✓ |
| Customer login + accounts | — | ✓ |
| Chip economy | — | ✓ |
| VIP tier system | — | ✓ |
| Persistent rewards wallet | — | ✓ |
| Advanced reporting (LTV, engagement) | — | ✓ |
| Native mobile app option | — | ✓ |
| Dedicated CRM strategist | — | ✓ |
| Quarterly strategy sessions | — | ✓ |
Most operators start with Plays.
HighStakes Plays gives you proof of concept fast. Three months of measurable visit lift and engagement data is the right foundation for deciding whether HighStakes Club makes sense for your operation.
Many operators land with Plays and graduate to Club once they have a quarter of campaign data showing what gamified loyalty does for their visit frequency and basket size. Some skip straight to Club because they're rebuilding their loyalty stack anyway.
If you're not sure which fits, book a 30-minute walkthrough. We will look at your current loyalty platform, your customer file, and your goals, and recommend the right path.