From the casino floor to the cannabis counter.
HighStakes wasn't built by a software company. It was built by CRM operators who spent 15 years figuring out what makes loyalty actually work.
“I spent a decade building loyalty programs at Caesars. Then I brought that playbook to cannabis.”
At Caesars, we knew exactly which customers were worth a free dinner versus a comped suite. We knew when to send a re-engagement offer and when to leave someone alone. We tested everything. We measured everything.
When I moved to cannabis as Director of CRM at C3 Industries, I expected to find that infrastructure already in place. Instead, I found dispensaries blasting every customer the same 20% off email and wondering why margins were collapsing.
HighStakes is what casino loyalty looks like when it's adapted for cannabis retail. It's not a discount tool. It's an engagement tool. And it's the kind of thing dispensaries should have had five years ago.
15 years. Four industries. One playbook.
Caesars Entertainment
Loyalty programs, VIP clienteling, segmentation, test-and-learn methodology.
Vail Resorts
CRM across 250+ retail locations spanning ski, hotel, and adventure.
Comcast
Built the corporate CRM team. Led nationwide loyalty rollout. Adobe Campaign migration. CDP implementation.
C3 Industries
Director of CRM. Scaled cannabis CRM from 15 to 31 stores across 6 states.
Pinelands Marketing.
HighStakes is a product of Pinelands Marketing, a strategic CRM and loyalty consultancy based in Medford, NJ, focused exclusively on cannabis retail. We work with independent and regional operators who want to build real customer relationships, not just run another discount campaign.
Visit pinelandsmarketing.com →